Pholk is a social club for young adults with and without disabilities. The club branches off from the charity Phab. Phab's aim is to "promote and encourage people of all abilities to come together on equal terms, and to achieve complete inclusion within the wider community".

We were tasked with developing a new brand image that is completely inclusive, non-patronising, and an identity with a grown up look and feel whilst aligning with Phab, the parent organisation. My route explores a symbol that represents an embrace, or a comforting hug. I wanted to create a mark that was identifiable and relevant, but also something that can be used as a device across a variety of media.

This is the identity for an up and coming app software company - Resource Action Software.

Though I had quite a bit of creative freedom with this project, the client wanted the mark to be based around a guillotine, blade-esque form to subtly represent the term "Resource Action". He also wanted the logo to be adaptable for the future, should the company want to explore other fields apart from software. With this in mind, I wanted to create a mark that was identifiable, ownable and sustainable, but also versatile.

www.resource-action.com

This was an identity created for KB Brickwork - a professional, self-employed bricklayer specialising in a range of masonry services.

The mark takes on a sharp-edged, geometric form to reflect the contours of a brick and a building type structure, whilst adopting the shape of a "k". The slant on the ascender ok the "k" partly represents the edging of a roof, but is also a subtle representation of the diversity of services provided. The arm of the "k" (on the right) can also be interpreted as roof edging, or a roof gutter, with a typical house type form seen below to complete the device.

Selection of logomarks completed for various projects over the past year.